Patients Are Shopping for New Health Plans, Which Could Impact Coverage in 2025

It’s that time of year when your patients are shopping for new health insurance plans, and many of them will see changes to their coverage in 2025. You can help them prepare for any cost-share changes in the coming year by:

Making Insurance Verification a Routine Part of Appointments

Encourage patients to bring their insurance information to every appointment. Clinic staff can verify insurance and help address any changes to coverage, copays or network status directly during check-in or check-out.

Communicating Via Patient Portals & Emails

The rate of patients adopting portal and email communication habits continues to rise. Use these channels to outline common changes they might expect and encourage them to review their benefits before scheduling appointments or procedures to avoid unexpected costs.

Posting In-office Reminders

Information posted or distributed in waiting areas or examination rooms can prompt patients to think about changes to their insurance. Include a brief recap of the important things to watch for and encourage them to contact their insurance provider with specific questions.

Empowering your patients with this information can help them better advocate for their health care and avoid any unnecessary surprises.

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